You may want to discover how to make money, but hit the wall when you think of selling something. A huge mistake I see people make when they want to sell to a possible customer is to begin to talk about functionality - what your product can do. Your product is important, don't get me wrong, but one thing you have to realize is this; it's about your customer!.

If you've dealt with enough customers in the past, you may have already seen some common patterns emerge. You also want to show extreme knowledge about the same product you're selling and it transfers that same enthusiasm to your customer because customers connect with personalities.

The more top-of-mind these points are, the more comfortable you will feel speaking to them, and incorporating them into sales conversations. Sometimes increasing sales entails researching a specific client if you are making a major sales pitch to a high-profile figure within how to sell a company who you are able to research beforehand.

If you think your stuff isn't any good, you will never be able to convince them it is. The best salespeople I know have a sense of "mission" about what they do. They are truly convinced that they are doing you the world's biggest favor by telling you about it and that you would be crazy not to listen.

Bad publicity and customers bad-mouthing you can really hurt your business if you're not careful, needless to say I'm sure. I read the negative reviews and some say that he keeps relating back to selling cars. If you can make your customer see you as a person and perhaps even a friend rather than just someone who is trying to sell something to them, they'll be far more inclined to buy something from you.

Often, sales people just think help, offer, and then buy. Sure, this is business, but you need to help them feel that making the sale is secondary to helping them meet their needs. Now that business complaints can be aired through Twitter, Facebook, blogs and message boards, the time has never been better to heed Girard's warnings.